15 Common Tech Startup Terms

In the fast-paced world of technology startups, a unique language has evolved to describe various aspects of these innovative enterprises. To navigate this landscape successfully, it’s essential to be well-versed in common tech startup terms. Whether you’re a budding entrepreneur, an investor, or just someone curious about the startup ecosystem, this article will shed light on the key terms you need to know.

What is a Tech Startup?

Tech startups are businesses that leverage technology to create, scale, or enhance products and services. They are known for their agility, innovation, and disruptive potential in various industries.

A tech startup is a company in its early stages of development, often founded by entrepreneurs with a groundbreaking idea. These companies strive to bring innovative solutions to the market, typically in the tech or digital space.

Common Tech Startup Terms

In the fast-paced world of technology startups, a unique language has evolved to describe various aspects of these innovative enterprises. Let’s get into 15 common tech startup terms you should know.

MVP (Minimum Viable Product)

The MVP, or Minimum Viable Product, is a foundational concept in the world of tech startups. Essentially, it’s the first version of a product or service that a startup brings to market. What makes it “viable” is that it includes just enough core features to attract early users and gather essential feedback for further development. MVPs are often intentionally stripped down, focusing on the fundamental functionalities without the bells and whistles.

For instance, consider a new mobile app designed to revolutionize task management. The MVP might include basic features like task creation, due dates, and reminders, enabling users to manage their to-do lists. By releasing this minimal version, the startup can quickly gauge user interest and gather feedback, allowing them to refine the app with features that users actually want.

Angel Investor

Angel investors are key players in the startup ecosystem. These individuals are typically high-net-worth individuals who provide financial support to startups in exchange for equity ownership. They “angelically” come to the rescue of startups in their early stages when securing traditional funding can be challenging. Angel investors not only bring capital but also valuable expertise, connections, and mentorship.

For example, an entrepreneur with a groundbreaking idea for a new e-commerce platform may seek out angel investors to fund the development. In return for their investment, these angels receive a share of ownership in the startup. Their experience and resources can be instrumental in steering the young company toward success.

Pitch Deck

A pitch deck is the startup’s visual and persuasive calling card when approaching potential investors. It’s a carefully crafted presentation that provides a snapshot of the startup’s vision, market opportunity, and financial projections. A well-structured pitch deck is essential for capturing the attention of investors and securing the funding necessary for growth.

Let’s take the example of a biotech startup working on a breakthrough medical device. The pitch deck would include slides detailing the problem the device aims to solve, the size of the market, the company’s competitive advantage, and a financial roadmap. A compelling pitch deck can be the difference between attracting substantial investments and being passed over by investors.

Burn Rate

The burn rate is a crucial financial metric for startups. It’s the rate at which a startup consumes its capital, often expressed on a monthly basis. Essentially, it tells you how quickly a startup is “burning” through its available funds. This metric is vital for financial planning and ensuring that the startup has enough runway to achieve its goals without running out of money.

For instance, if a software startup has $500,000 in funding and a monthly burn rate of $50,000, it can estimate that it has ten months of financial runway before it needs to secure more funding or start generating revenue to sustain its operations.


Bootstrapping is a startup’s journey to self-sufficiency. It involves building and growing the company using personal savings, revenue generated by the business, and existing resources without relying on external investments. This method is often favored by entrepreneurs who want to maintain full control over their startup and avoid giving away equity.

Consider a tech startup with limited initial funding aiming to develop a mobile application. Instead of seeking external investors, they invest their personal savings and use revenue generated from early customers to fund further development. This approach allows them to maintain independence and flexibility while growing their business at their own pace. However, it often requires a longer and more resourceful path to success.


Scalability is a critical concept for any tech startup. It refers to the startup’s capacity to handle increasing workloads, user demands, and overall growth without needing a proportionate increase in resources. In essence, it’s the ability to efficiently expand operations and adapt to higher levels of demand.

For example, consider a cloud-based software startup that provides data storage solutions. If their platform can seamlessly accommodate a growing number of users and data without requiring a massive increase in servers or infrastructure, it’s considered highly scalable. This adaptability is crucial for startups looking to handle rapid growth without incurring significant costs or disruptions.


A pivot is a strategic maneuver made by a startup when it becomes evident that the original business model, product, or target market isn’t yielding the expected results. It involves making substantial alterations to the startup’s direction, often in response to feedback, market changes, or internal discoveries.

For instance, a social networking startup initially focused on connecting pet owners but struggled to gain traction. After analyzing user data and market trends, they pivot their business model to offer an online marketplace for pet products, which aligns better with the market’s needs. Pivots are common in the startup world and can be a make-or-break decision for the company’s future.


A unicorn is a rare and remarkable creature in the startup world. In this context, it represents a tech startup with a valuation exceeding $1 billion. These companies are celebrated for achieving this prestigious status, as it signifies exceptional growth and success.

For instance, companies like Uber, Airbnb, and SpaceX are considered unicorns due to their valuations in the billions. These startups often attract substantial attention and investment due to their disruptive potential and market dominance. Achieving unicorn status is a symbol of extraordinary accomplishment in the startup ecosystem.

Exit Strategy

An exit strategy is a vital plan that startup founders and investors put in place to define how they will exit the company in the future. This plan typically outlines the various methods by which they can realize returns on their investment, often through processes like acquisition, initial public offering (IPO), or other exit routes.

For example, the founders of a successful software startup may have an exit strategy in place that involves selling the company to a larger tech corporation once it reaches a certain valuation or market share. Alternatively, they might plan to go public through an IPO, allowing them to trade shares on the stock market.

Seed Round

A seed round is a crucial phase in the life of a tech startup. It’s an early-stage investment round where startups raise capital to develop their product or service. Seed rounds typically occur before a company begins generating substantial revenue and often serve as the initial financial boost to turn an idea into a viable product.

Imagine a healthcare tech startup with a groundbreaking concept for remote patient monitoring. To kickstart their development, they conduct a seed round, securing funds from angel investors, venture capital firms, or individual investors. These early funds are essential for building a prototype, conducting initial research, and laying the foundation for further growth.

Venture Capital

Venture capital is a form of investment that plays a pivotal role in the startup ecosystem. It involves professional investors, often venture capital firms, providing capital to startups in exchange for equity ownership. These investors, known as venture capitalists, are experienced in identifying high-potential startups and are willing to take calculated risks in the pursuit of substantial returns.

For example, a tech startup specializing in artificial intelligence may secure venture capital to fund research, development, and market expansion. In exchange for the investment, the venture capitalists become shareholders in the company. Their involvement often goes beyond funding, as they provide valuable guidance, mentorship, and industry connections to help the startup succeed.


The runway is a critical financial metric for startups. It represents the estimated time a startup can continue its operations with the available funds before needing additional capital or generating sufficient revenue to sustain itself. Understanding and managing the runway is essential for effective financial planning and ensuring that the startup doesn’t run out of resources prematurely.

For instance, if a healthcare startup secures $1 million in funding and has a monthly burn rate of $100,000, its runway is approximately 10 months. This means the company can operate for ten months before needing to secure more funding or achieve a sustainable level of revenue. The runway serves as a roadmap for managing the startup’s financial health and strategic decisions.


An accelerator is a structured program designed to support early-stage startups in their growth journey. These programs offer a combination of mentorship, resources, and funding in exchange for equity in the startup. Accelerators aim to fast-track a startup’s development, helping them overcome obstacles and achieve significant milestones within a defined timeframe.

For example, a biotech startup specializing in genome sequencing may join an accelerator program. In return for equity, the accelerator provides access to seasoned mentors, laboratory facilities, and connections with potential investors. The goal is to accelerate the startup’s research, product development, and market entry, reducing the time and effort required to achieve success.

Intellectual Property

Intellectual property (IP) encompasses the legal rights associated with creations of the mind, such as inventions, designs, trademarks, and copyrights. For startups with innovative products, protecting their intellectual property is vital to maintain a competitive edge and prevent unauthorized use or duplication of their ideas.

Consider a software startup that has developed a unique algorithm for optimizing supply chain logistics. To safeguard their innovation, they may file for a patent, granting them exclusive rights to the technology. Trademarks may protect the startup’s brand identity, and copyrights may secure their software code. Protecting intellectual property ensures that the startup can benefit from their innovation while deterring competitors from using their ideas without permission.

ROI (Return on Investment)

ROI is a fundamental financial metric that measures the profitability of an investment. For startups, ROI plays a crucial role in assessing the success and effectiveness of their initiatives. It provides a quantifiable way to determine whether the resources invested have yielded a profitable return.

For instance, a marketing tech startup invests $50,000 in a digital advertising campaign and generates $100,000 in increased sales. The ROI for this campaign is 100% ($100,000 – $50,000 / $50,000), indicating that the investment was highly profitable. Startups use ROI to evaluate the performance of marketing campaigns, product development, and other investments, helping them make data-driven decisions to optimize their strategies.


In the ever-evolving world of tech startups, knowledge is power. By familiarizing yourself with these common terms, you’ll be better equipped to navigate this exciting and dynamic landscape.

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